In this episode of the What Great Looks Like podcast hosted by Gary Schwartz, Russell Rothstein, Founder & CEO of PeerSpot, joins the discussion on the evolving B2B buying landscape and the power of peer reviews. Buyers today research independently, distrust generic 5-star reviews, and resist early outreach. Vendors need a strong presence on peer review sites to build credibility and influence purchasing decisions.
Tune in to learn how trust, transparency, and authentic customer voice can help vendors adapt and win in today’s buyer-driven market.
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