PeerSpot + AWS Marketplace

The Official First-Party Validated Review Engine for AWS Marketplace

Turn Verified Customer Reviews Into Your AWS Marketplace Advantage

PeerSpot powers the verified customer review experience inside AWS Marketplace — giving buyers, and the AI tools they now use to research vendors, real evidence to evaluate your product on:

• Verified AWS customers only
• Structured for LLM citations
• Built for evaluation, not just discovery

AWS Competencies Made Easier

Your validated AWS Marketplace reviews are no longer just reviews. They're reusable customer evidence that powers everything from Marketplace visibility to Competencies, customer stories, Buyer Guides, AI discovery, and sales content.

Turn AWS Marketplace Reviews into AWS Competency Applications

The hardest part of earning an AWS Competency isn't proving your technology. It's creating the customer evidence.

Most AWS partners spend weeks interviewing customers, writing case studies, collecting approvals, and formatting content to meet AWS submission requirements.

PeerSpot changes that.

Because PeerSpot powers validated AWS Marketplace reviews, the same customer evidence you're already collecting can also be transformed into AWS Competency submissions, website-ready customer stories, AI-powered content, sales assets, and more.

Instead of creating new content for every initiative, you maximize the value of every validated review.
1. Select a validated AWS Marketplace review
Choose one of your existing long-form validated reviews already supporting your AWS Marketplace listing.

2. Generate your AWS Competency submission
peerspot.ai automatically maps the customer evidence into AWS's required submission format.

3. Create a customer story
Using the same review, generate a polished customer story that's ready to publish on your website.

4. Submit with confidence
Publish your customer story, then use the AI-generated Challenge, Solution, Outcomes, and ROI sections in AWS Partner Central.
View the AWS Competencies Guide →
See How peerspot.ai Turns AWS Reviews into Competency Submissions and Case Studies →

AWS Marketplace Is an Evaluation Environment

Buyers don't come to AWS Marketplace to discover your product for the first time. They come to validate a shortlist they've already built.

AWS Marketplace customer reviews include star ratings and detailed product feedback from verified AWS customers who have purchased the product. These reviews are collected through our partnership with PeerSpot, a business-to-business review platform that specializes in enterprise software reviews.

Source:
https://docs.aws.amazon.com/marketplace/latest/buyerguide/buyer-product-reviews.html

WS Marketplace verified customer reviews — collected through the PeerSpot and AWS partnership — give those buyers star ratings plus the deployment detail and outcomes they need to decide. That same structure is what AI tools cite when a buyer asks them to compare options before ever talking to sales.
See How it Works →Download Now →

Increase Your Visibility In AI-Powered Buyer Research

AWS Marketplace buyers increasingly use AI tools to research vendors, compare solutions, and validate purchasing decisions before engaging with sales teams.

PeerSpot's verified reviews provide the real-world practitioner insights that help buyers understand how products perform in production environments.

Customer experiences, implementation details, business outcomes, and operational feedback create the evidence buyers seek when evaluating solutions.

Turn Customer Experience into Buyer Confidence

PeerSpot helps AWS sellers:

Capture verified customer reviews

From confirmed AWS users with real product experience

Provide decision-ready insight

Use cases, pros and cons, and deployment context

Strengthen product evaluation

Help buyers understand fit and trade-offs

 Improve buyer confidence

Through credible, structured customer proof
Products with verified customer insight see stronger engagement and more confident buyer evaluation in AWS Marketplace.

AWS Dashboard

Dedicated AWS Marketplace dashboard so you can see who is looking at your AWS Validated Reviews from the PeerSpot Dashboard

Support Evaluation Beyond Reviews

PeerSpot provides Buyer Guides within AWS Marketplace that help buyers:
In-depth customer voice
Compare leading solutions
Identify decision criteria
PeerSpot Reviews provide proof.
Buyer Guides provide direction.

See How PeerSpot Powers AWS Marketplace Reviews

Explore our live listing to see how structured, practitioner-verified reviews help enterprise buyers validate shortlists directly inside the AWS Console.

View Live Listing on AWS Marketplace →

Put Your AWS MDF To Work  Where Buyers Evaluate

Most MDF is spent on awareness. But decisions happen during evaluation. Don't let "insufficient data" keep you out of the running.
PeerSpot helps you apply MDF toward:
Capturing verified customer reviews
Strengthening your product listing
Supporting Buyer Guides that shape evaluation

Use MDF to strengthen how your product is evaluated where decisions are made.

Operationalize Your AWS Marketplace Strategy

PeerSpot provides programs designed to improve how your
product is evaluated in AWS Marketplace with verified reviews powered by PeerSpot
Review capture from verified AWS customers
Structured evaluation content
Buyer-facing insights and guidance
MDF-aligned programs
Access detailed programs, examples, and resources designed for AWS Marketplace sellers.

AWS Marketplace Resources →

Frequently Asked Questions

How does PeerSpot power reviews in AWS Marketplace?

PeerSpot is the official first-party review engine for AWS Marketplace. When a customer clicks 'Leave a review' on any product listing, PeerSpot handles the entire submission, verification, and publication process; ensuring every review comes from a verified purchaser.

What are PeerSpot Buyer Guides in AWS Marketplace?

PeerSpot produces review-based Buyer Guides exclusively available inside AWS Marketplace. These guides give buyers structured, verified comparisons across vendors - supporting evaluation and co-sell initiatives within the AWS ecosystem.

Can I use MDF to fund my review program?

Yes. AWS Marketplace sellers can use Market Development Funds (MDF) to scale review collection and promotion with PeerSpot. Most sellers help fund these programs entirely with existing MDF or committed spend.

How do PeerSpot reviews help with AI discovery in AWS Marketplace?

PeerSpot's in-depth, structured reviews power AI-driven comparisons -  helping buyers find and compare software through AI search tools. The depth and consistency of verified reviews improves how AI systems represent your product.

What makes PeerSpot reviews different from other AWS Marketplace reviews?

PeerSpot uses a 15+ question conversational approach that captures long-form feedback with real enterprise context. Reviews average 2,000+ words and include deployment details, ROI insights, and competitive comparisons - far beyond typical star ratings.