PeerSurvey
Your Customers Will Tell You Why. They Just Won't Fill In a Form.
Decision-grade customer evidence, delivered in real time.
PeerSurvey is a managed research program that puts trained specialists on the phone with your named contacts — eliminating the blind spots of low-yield email forms and delayed win/loss reports.
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Hypothesis-led phone conversations
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Structured data and verbatim quotes
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Actionable revenue signals
Why It's Different
PeerSurvey vs. Traditional Research
Traditional survey & win/loss
PeerSurvey™ managed research
✕ Email & hope
2–4% response rates from extreme outliers.
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✓ Live conversations
Dedicated phone outreach reaching the silent majority.
✕ Tick-box categories
Multiple-choice answers with zero context.
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✓ Verbatim + structured data
Discrete fields paired with exact buyer quotes.
✕ Vendor-branded
Customers give guarded, defensive answers.
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✓ Neutral third party
Independent positioning yields candid feedback.
✕ Static PDF
Reports delivered months after the fact.
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✓ Bi-weekly CSV
Rolling delivery while signals are actionable.
✕ No onward value
Research ends when the report lands.
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✓ Pipeline by-product
Automatically surfaces win-back and expansion leads.
The Deliverable
What You Receive
Every conversation becomes a structured, attributable record — delivered on a rolling basis while the signals are still actionable.
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Attributable insights
Named contact, title, and account details tied to every response.
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Structured data & verbatim quotes
Standardized field data backed by raw customer commentary.
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Theme & sentiment coding
Categorized churn drivers, severity scores, and buyer maturity context.
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Competitive intelligence
Details on competitor displacement, replacement performance, and migration reasons.
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Revenue signals
Unprompted return-intent flags, expansion leads, and direct customer requests.
Where It Fits
Use Cases
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Churn & win-back research
Uncover true churn drivers and re-engage former accounts.
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Win/loss analysis
Capture unfiltered closed-lost pipeline intelligence in the buyer's words.
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Renewal risk detection
Identify account dissatisfaction well before renewal deadlines.
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Product & positioning validation
Gather structured feedback from users to shape roadmaps and messaging.
