PeerSurvey

Your Customers Will Tell You Why.
They Just Won't Fill In a Form.

Decision-Grade Customer Evidence, Delivered in Real Time

PeerSurvey is a managed research program that puts trained specialists on the phone with your named contacts.
Designed to eliminate the blind spots of low-yield email forms and delayed win/loss reports, PeerSurvey conducts hypothesis-led conversations to capture structured data, verbatim quotes, and actionable revenue signals.

PeerSurvey vs. Traditional Research

Traditional Survey & Win/Loss
PeerSurvey™ Managed Research
Email & Hope:2–4% response rates from extreme outliers.
Live Conversations:Dedicated phone outreach reaching the silent majority.
Tick-Box Categories:Multiple-choice answers with zero context.
Verbatim + Structured Data:Discrete fields paired with exact buyer quotes.
Vendor-Branded:Customers give guarded, defensive answers.
Neutral Third Party:Independent positioning yields candid feedback.
Static PDF:Reports delivered months after the fact.
Bi-Weekly CSV:Rolling delivery while signals are actionable.
No Onward Value:Research ends when the report lands.
Pipeline By-Product:Automatically surfaces win-back and expansion leads.

What You Receive

Attributable Insights

Named contact, title, and account details tied to every response.

Structured Data & Verbatim Quotes

Standardized field data backed by raw customer commentary.

Theme & Sentiment Coding

Categorized churn drivers, severity scores, and buyer maturity context.

Competitive Intelligence

Details on competitor displacement, replacement performance, and migration reasons.

Revenue Signals

Unprompted return-intent flags, expansion leads, and direct customer requests.

Use Cases

Churn and win-back icon

Churn & Win-Back Research

Uncover true churn drivers and re-engage former accounts.
Win/loss analysis icon

Win/Loss Analysis

Capture unfiltered closed-lost pipeline intelligence in the buyer's words.
Renewal risk icon

Renewal Risk Detection

Identify account dissatisfaction well before renewal deadlines.
Product and positioning validation icon

Product & Positioning Validation

Gather structured feedback from users to shape roadmaps and messaging.
Validated Reviews is what Buyers - Human and AI - Want.

PeerSpot Captures How Buyers Decide So You Can Influence The Outcome

See what your buyers are really saying and put it to work