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Frequently Asked Questions
Customer proof allows buyers to validate technical claims and move toward a selection without leaving the marketplace
ecosystem. When high-intent buyers can find hard operational evidence alongside the "Buy Now" button, it reduces friction and keeps the evaluation process tied directly to the cloud transaction.
PeerSpot acts as the engine for verified, long-form practitioner voice. By injecting structured, purchase-validated reviews into these ecosystems, we provide the technical depth required for late-stage evaluation and side-by-side product comparisons.
AWS Marketplace has an established customer proof infrastructure where PeerSpot-powered Buyer Guides and technical reviews are already deeply integrated into the co-sell and discovery motion. Google Cloud Marketplace is currently expanding its ratings and reviews functionality, creating a strategic opportunity for vendors to anchor their presence with trusted peer validation from the start.
Buyers typically leave the marketplace when they encounter a "proof gap" If they cannot find enough trustworthy, transaction-verified information to validate a vendor’s claims inside the platform, they will move to external search engines and forums to find the ground truth—often taking the transaction away from the marketplace entirely.
