Demand Generation

Reach Buyers Who Are Already Looking

Tap into a highly targeted audience of tech buyers actively researching your category — and convert them into pipeline.

Try Demand Generation

Leads

High-Quality Leads From Buyers In-Market

These buyers are actively researching you or your competitors on PeerSpot — and
they're ready to engage.

Step 1

Low Funnel Search

Buyers searching for your category and
competitors right now.

Step 2

Read Review Content

Engaged readers consuming in-depth
reviews about your product.

Step 3

Download PeerSpot Asset

High-intent prospects downloading
comparison content.

pEERIntent™

Retarget Buyers Reading Reviews About You and Your Competitors

Leads generated by identifying companies showing intent and converting that activity into qualified prospects.

‍How it works
- PeerIntent identifies in-market companies
Targeted outreach converts that activity into leads
Delivered into nurture and outbound programs

‍Key benefits
- Highly scalable (hundreds to thousands of leads)
Advanced filtering (job title, BANT, targeting). Built from real research activity - not cold outreach

‍Business impact
- Higher-quality pipelineStronger conversion ratesFaster sales cycles

Leads

See Who's Researching You — And Your Competitors

Visibility into which companies are actively researching your products and competitors on PeerSpot.

Includes
• Company-level research signals
• Competitor tracking
• API and CSV delivery

‍What it does
• Identifies in-market accounts before they convert
• Enables targeted outbound and ABM campaigns
• Prioritizes sales outreach based on buyer activity

Know who is evaluating you—even before they become a lead

PeerPixel™

Build High-Intent Audiences for Retargeting & ABM

Access and activate audiences of buyers actively researching your category on PeerSpot.

‍How it works
• Place tracking pixels across PeerSpot categories
• Build audience segments from active researchers
• Activate across platforms (LinkedIn, Google, etc.)

‍What it does
• Surround buyers with your messaging beyond PeerSpot
• Keep your brand top-of-mind during evaluation
• Reinforce positioning across channels

‍Business impact
• Stronger campaign performance
• More precise ABM targeting
• Increased conversion from known in-market buyers

The Dark Funnel Is Real

By the time your sales team picks up the phone, buyers have already:

Formed their positioning

Framed the competitive landscape

Compared strengths and weaknesses

Made early shortlist decisions

If your demand programs aren't connected to where buyers actually evaluate, you're missing the window.

What You Get

When your demand programs are aligned to real buyer behavior:

Earlier influence in the buying cycle

Stronger shortlist positioning

Higher conversion rates

Clearer competitive advantage

Better alignment = better pipeline.

Customer Stories

Real Demand Gen Results

"Since using PeerSpot, we have seen increased conversion rates in the
opportunities that we've created. The review program has created
over 25 new opportunities for our sales team. With our intent program, we have created over 300 opportunities."

Katie Thompson

Marketing Campaign Lead, Fortra

"We are seeing good results with our lead generation programs with
PeerSpot. In the last 15 months, we were able to add close to 500
marketing qualified leads to our funnel, which contributed close to
over a million dollars in total influence pipeline."

Halyna Mushak

Marketing Programs Manager, Veracode

"PeerSpot helped drive over 70 new leads and counting, power a
successful eBook campaign, and enhance sales enablement through
high-quality, in-depth customer reviews."

Justin Ong

Director of Brand and Community, Auvik

"We noticed when there is a customer quote coming from PeerSpot
on our free trial page, we have a 36% higher conversion rate compared to unsourced quotes."

Cristina Errico

Marketing, Cisco