What is PeerSpot intent data and why does it matter?

PeerSpot captures buying signals from practitioners actively researching your category — who's reading reviews, comparing vendors, and evaluating solutions. Unlike generic intent providers, PeerSpot intent comes from validated enterprise buyers deep in evaluation mode.

How does PeerSpot generate qualified leads?

PeerSpot drives leads through gated content (reports, buyer's guides), category sponsorship, retargeting campaigns, and PeerIntent™ signals. Every lead comes from a practitioner engaging with validated review content — so they're already in-market and informed.

What is the PeerSpot Dark Funnel and why should I care?

Up to 70% of the buyer journey happens before a prospect ever fills out a form. PeerSpot illuminates this dark funnel by capturing research signals, comparison activity, and review engagement — giving demand gen teams visibility into pipeline they'd otherwise miss entirely.

Can PeerSpot integrate with my existing marketing stack?

Yes. PeerSpot intent data and lead signals integrate with major CRMs, marketing automation platforms, and ABM tools. Retargeting pixels (PeerPixel™) work alongside your existing ad infrastructure to reach buyers who've engaged with your review content.

Demand Generation

Reach Buyers Who Are Already Looking

Tap into a highly targeted audience of tech buyers actively researching your category and convert them into pipeline.

✓

In-market tech buyers

✓

Targeted by category research

✓

Converted into pipeline

Try Demand Generation

View the Product Brief

Demand generationLive

Pipeline growth+38%

Campaign performance

Leads

MQLs

SQLs

CPC

Audience segments

EnterpriseMid MarketSMB

VisitorsEngagedIn-marketCustomer

Top campaigns

ChannelSpendROI

Leads15.0K3.0%

MQLs23.0K9.0%

SQLs37.6K5.0%

Buyer Journey

High-Quality Leads From Buyers In-Market

These buyers are actively researching you or your competitors on PeerSpot — and they're ready to engage.

SIEM vs. [Competitor] pricing

[Your product] reviews

Best SIEM for enterprise

[Your product] alternatives

Step 1

Low Funnel Search

Buyers searching for your category and competitors right now.

★★★★★

“Deployment took days, not weeks.”

In-depth review · Verified user

Step 2

Read Review Content

Engaged readers consuming in-depth reviews about your product.

Comparison Report.pdf

✓ High-intent lead captured

Step 3

Download PeerSpot Asset

High-intent prospects downloading comparison content.

ResearchingEngagedReady to engage

View the Demand Generation Product Brief →

PeerIntent™

Retarget Buyers Reading Reviews About You and Your Competitors

Leads generated by identifying companies showing intent and converting that activity into qualified prospects.

How it works

PeerIntent identifies in-market companies

Targeted outreach converts that activity into leads

Delivered into nurture and outbound programs

Key benefits

✓

Highly scalable (hundreds to thousands of leads)

✓

Advanced filtering (job title, BANT, targeting)

✓

Built from real research activity — not cold outreach

Business impact

Higher-quality pipeline

Stronger conversion rates

Faster sales cycles

PeerIntent™ LeadsLive

Category: SIEMJob title: IT Director+BANT ✓

Director of Security · Acme Corp

Read 6 reviews of [Your product] this week

HIGH

IT Manager · DataFlow Inc

Compared you vs. [Competitor]

HIGH

CISO · SecureNet

Downloaded a category report

MEDIUM

→ Nurture program

→ Outbound sequence

Leads delivered this month1,248

PeerIntent™ Signals

Your productCompetitors

CompanyResearchingSignal

Acme CorpSIEMHIGH

DataFlow IncSIEMHIGH

TechGlobalEDRMEDIUM

SecureNetIAMMEDIUM

⤓ Export CSVAPI ↗

PeerIntent Leads

See Who's Researching You And Your Competitors

Visibility into which companies are actively researching your products and competitors on PeerSpot.

Includes

Company-level research signals

Competitor tracking

API and CSV delivery

What it does

✓

Identifies in-market accounts before they convert

✓

Enables targeted outbound and ABM campaigns

✓

Prioritizes sales outreach based on buyer activity

Know who is evaluating you — even before they become a lead.

PeerPixel™

Build High-Intent Audiences for Retargeting & ABM

Access and activate audiences of buyers actively researching your category on PeerSpot.

How it works

Place tracking pixels across PeerSpot categories

Build audience segments from active researchers

Activate across platforms (LinkedIn, Google, etc.)

What it does

Surround buyers with your messaging beyond PeerSpot

Keep your brand top-of-mind during evaluation

Reinforce positioning across channels

Business impact

Stronger campaign performance

More precise ABM targeting

Increased conversion from known in-market buyers

01Place pixel

02Build segment

03Activate

Create a Target Audience

Main interest

Firewall

Other interests

CyberAnti-Virus+

Page visited

My productMy competitors

Job title

IT security specialistIT manager

Audience segmentSIEM Category Researchers

2,340 users

Audience segmentCompetitor Review Readers

1,870 users

LinkedInGoogleProgrammatic

The Dark Funnel

The Dark Funnel Is Real

By the time your sales team picks up the phone, buyers have already formed their positioning, framed the competitive landscape, compared strengths and weaknesses, and made early shortlist decisions.

If your demand programs don't reach buyers where they actually evaluate, you've already missed the window.

PeerSpot sees this

Formed their positioningHidden

Framed the competitive landscapeHidden

Compared strengths & weaknessesHidden

Made early shortlist decisionsHidden

Too late?☎ Your sales team picks up the phone

The Payoff

What You Get

When your demand programs are aligned to real buyer behavior:

ResearchShortlistDecision

Earlier influence in the buying cycle

1 [Your product]

2 Competitor A

3 Competitor B

Stronger shortlist positioning

Higher conversion rates

You

Comp. A

Comp. B

Clearer competitive advantage

Better alignment=Better pipeline