Nutanix: The Power and Credibility of PeerSpot's Real Customer Quotes
Mayank Gupta
Director of Product Marketing
So even though a PeerPaper is like a white paper, anyone reading it can relate and see themselves traversing the customer journey. So as a white paper it became so much more powerful because it had actual customer quotes that could link to reviews; and it provided so much more credibility as it isn't the perspective of a product or marketing team, but rather real users of the product.
