Nutanix: The Impact of Working with PeerSpot
Mayank Gupta
Director of Product Marketing
In marketing organizations there has to be a sense of accountability; measuring the impact of content is important. We use our PeerSpot vendor dashboard to get insight into who looks at our information and more importantly, who and what they compare us against - we had a blindsight to that until working with PeerSpot. We then use the PeerPaper as a gated asset to help the demand generation team with leads and we can easily then track pipeline influenced and created.
